NFL's Global Markets Program Adds Four New Clubs and Two New Markets in 2025
The National Football League announced an expansion of its Global Markets Program (GMP), with four new clubs set to participate in 2025 and two new markets added.
Launched in 2022, the Global Markets Program awards 国产外流网clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and 国产外流网Flag development.
In total, 29 clubs will participate in the program across 21 international markets 鈥 up from 25 clubs across 19 markets in 2024 鈥 as the 国产外流网continues to prioritize global growth and connecting with more fans across markets around the world.
"The expansion of the Global Markets Program in 2025 reflects the NFL's continued focus to grow the game and connect with fans on a global scale," said 国产外流网Executive Vice President, Club Business, Major Events & International Peter O'Reilly. "With more clubs entering the program and existing clubs adding to their global rights, and as the program expands to new markets, we are seeing strong momentum and impact in growing fandom worldwide together."
Global Markets Program updates for 2025 include:
FOUR NEW CLUBS:
- Baltimore Ravens: Granted rights in the United Kingdom.
- Green Bay Packers: Granted rights across Germany, Ireland and the United Kingdom.
- Los Angeles Chargers: Granted rights in Greece.
- Washington Commanders: Granted rights in the United Arab Emirates.
TWO NEW MARKETS:
- Greece: Los Angeles Chargers.
- United Arab Emirates: Los Angeles Rams, San Francisco 49ers and Washington Commanders.
Existing GMP clubs expanding rights to additional markets:
In 2025, nine clubs that currently hold GMP rights will expand to additional countries, acquiring between one and three territories per club (see full club rights chart below).
- Arizona Cardinals: Adding Canada.
- Detroit Lions: Adding Brazil.
- Indianapolis Colts: Adding Switzerland (now across entire DACH region).
- Kansas City Chiefs: Adding Spain, Ireland and United Kingdom.
- Las Vegas Raiders: Adding Australia and New Zealand.
- Los Angeles Rams: Adding United Arab Emirates.
- Philadelphia Eagles: Adding Brazil.
- San Francisco 49ers: Adding United Arab Emirates.
- Seattle Seahawks: Adding Australia and New Zealand.
国产外流网clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for a five-year term through the program and during this period can pursue activities that are consistent with what they can do in their home domestic market, in their awarded international markets.
The 2025 国产外流网Global Markets Program by club:
*indicates new program addition for 2025
| CLUB | MARKET(S) |
|---|---|
| Arizona Cardinals | Canada*, Mexico |
| Atlanta Falcons | Germany |
| Baltimore Ravens* | United Kingdom* |
| Carolina Panthers | Germany |
| Chicago Bears | Spain, United Kingdom |
| Cleveland Browns | Nigeria |
| Dallas Cowboys | Mexico |
| Denver Broncos | Mexico |
| Detroit Lions | Austria, Brazil*, Canada, Germany, Switzerland |
| Green Bay Packers* | Germany*, Ireland*, United Kingdom* |
| Houston Texans | Mexico |
| Indianapolis Colts | Austria, Germany, Switzerland* |
| Jacksonville Jaguars | Ireland, United Kingdom |
| Kansas City Chiefs | Austria, Germany, Ireland*, Mexico, Spain*, Switzerland, United Kingdom* |
| Las Vegas Raiders | Australia*, Mexico, New Zealand* |
| Los Angeles Chargers* | Greece* |
| Los Angeles Rams | Australia, China, Japan, South Korea, Mexico, New Zealand, United Arab Emirates* |
| Miami Dolphins | Argentina, Brazil, Colombia, Mexico, Spain, United Kingdom |
| Minnesota Vikings | Canada, United Kingdom |
| New England Patriots | Austria, Brazil, Germany, Switzerland |
| New Orleans Saints | France |
| New York Giants | Germany |
| New York Jets | Ireland, United Kingdom |
| Philadelphia Eagles | Australia, Brazil*, Ghana, New Zealand |
| Pittsburgh Steelers | Germany, Island of Ireland, Mexico |
| San Francisco 49ers | Mexico, United Kingdom, United Arab Emirates* |
| Seattle Seahawks | Australia*, Austria, Canada, Germany, New Zealand*, Switzerland |
| Tampa Bay Buccaneers | Austria, Germany, Switzerland |
| Washington Commanders* | United Arab Emirates* |
The 2025 国产外流网Global Markets Program by market:
*indicates new program addition for 2025
| MARKET | CLUB(S) |
|---|---|
| Argentina | Miami Dolphins |
| Austria | Detroit Lions, Indianapolis Colts, Kansas City Chiefs, New England Patriots, Seattle Seahawks, Tampa Bay Buccaneers |
| Australia | Las Vegas Raiders*, Los Angeles Rams, Philadelphia Eagles, Seattle Seahawks* |
| Brazil | Detroit Lions*, Miami Dolphins, New England Patriots, Philadelphia Eagles* |
| Canada | Arizona Cardinals*, Detroit Lions, Minnesota Vikings, Seattle Seahawks |
| China | Los Angeles Rams |
| Colombia | Miami Dolphins |
| France | New Orleans Saints |
| Germany | Atlanta Falcons, Carolina Panthers, Detroit Lions, Green Bay Packers*, Indianapolis Colts, Kansas City Chiefs, New England Patriots, New York Giants, Pittsburgh Steelers, Seattle Seahawks, Tampa Bay Buccaneers |
| Ghana | Philadelphia Eagles |
| Greece* | Los Angeles Chargers* |
| Ireland | Green Bay Packers*, Jacksonville Jaguars, Kansas City Chiefs*, New York Jets, Pittsburgh Steelers (Island of Ireland) |
| Japan | Los Angeles Rams |
| Mexico | Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Miami Dolphins, Pittsburgh Steelers, San Francisco 49ers |
| New Zealand | Las Vegas Raiders*, Los Angeles Rams, Philadelphia Eagles, Seattle Seahawks* |
| Nigeria | Cleveland Browns |
| Spain | Chicago Bears, Kansas City Chiefs*, Miami Dolphins |
| South Korea | Los Angeles Rams |
| Switzerland | Detroit Lions, Indianapolis Colts*, Kansas City Chiefs, New England Patriots, Seattle Seahawks, Tampa Bay Buccaneers |
| United Arab Emirates* | Los Angeles Rams*, San Francisco 49ers*, Washington Commanders* |
| United Kingdom | Baltimore Ravens*, Chicago Bears, Green Bay Packers*, Jacksonville Jaguars, Kansas City Chiefs*, Miami Dolphins, Minnesota Vikings, New York Jets, San Francisco 49ers |
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